Our brains depend on information to work optimally. The quality of information we engage with largely determines our perceptions, beliefs and attitudes. It could be information from other persons, the media, libraries, archives, museums, publishers, or other information providers including those on the internet.
When people talk about media, they often refer to its journalistic arm: the newspapers, the news reports on television, and more accurately, the news reporters and journalists involved in the production of daily news. However, as a concept, media is vaster and more diverse.
David Buckingham points out, however, that the definition of medium as a channel tell us something fundamental about media. Media do not offer a transparent window on the world cause they provide a channel through which representations and images of the world can be communicated indirectly. They also provide us with selective versions of the world, rather than direct access to it.
The term MEDIA comes from the word “medium” which defined as “channel”, “means”, or “method”. Media and Information Literacy provides answers to the questions that we all ask ourselves at some point.
Media can also be tied to what we call mass media, or the media that reach large audiences. Because media reach a large number of people at the same time, and because people rely on media for the way they perceive their surroundings and the world around them.
People across the world are witnessing a dramatic increase in access to information and communication. While some people are starved for information, others are flooded with print, broadcast and digital content which is called the forms of media.
As mentioned earlier, media exist in many forms, the three main categories being: print, broadcast and new media. These differ mainly in the platform that they use.
Print Media refers to papers publications like newspaper, books, magazine, newsletters and journals. It is also considered the oldest form of media as it is closely tied to the emergence of the printing press.
Broadcast media is the most expedient means to transmit information immediately to the widest possible audience, although the Internet currently challenges television as the primary source of both news and other recreational content (e.g., movies, sitcoms, etc.). Broadcast media refers to primarily television and radio, although broadcasting companies have expanded to offer digital offerings including media streaming applications and other robust web-based offerings.
New media is used to describe content made available using different forms of electronic communication made possible through the use of computer technology. Generally, the phrase new media describes content available on-demand through the Internet.
This content can be viewed on any device and provides way for people to interact with the content in real-time with the inclusion of user comments and making it easy for people to share the content online and in social with friends and co-workers.
According to the National Commission for Culture and the Arts (NCCA), the Philippine press “played [a] critical role in the nation’s quest for freedom and independence”. However, alternative press, xerox journalism and campus publications paved the way for activism and aided in the People Power Revolution.
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